Big name in athletic shoes Crossword Clue

Today's (10 February 2020) crossword provided to us by New York Times and the clue is "Big name in athletic shoes".
The right answer or rather the best answer listed below:

Understanding Today's Crossword Puzzle

The clue for today's crossword puzzle is "Big name in athletic shoes" and the answer is "ETONIC". Let's explore why this clue has this answer:

• 1. Relevance: The clue "Big name in athletic shoes" indicates that we are looking for a well-known brand in the sports footwear industry. ETONIC is a recognized name in this domain, making it a suitable answer for the clue.
• 2. Brand recognition: ETONIC has been a prominent player in the athletic shoe market since its establishment in 1876. Over the years, it has gained a reputation for producing high-quality sports footwear, especially for activities like running, golf, and tennis.
• 3. Popularity: While ETONIC may not be as universally recognizable as some other athletic shoe brands, it still holds a significant place in the market. Many sports enthusiasts and athletes are familiar with the brand and appreciate its product offerings.
• 4. Crossword puzzle convention: Crossword clues often involve wordplay, requiring solvers to think beyond literal interpretations. In this case, the clue's phrasing of "Big name" hints at the importance or prominence of the brand rather than its literal size. ETONIC fits this interpretation well.

Considering the relevance of the clue, the brand recognition and popularity of ETONIC, and its alignment with crossword puzzle conventions, it becomes evident why this answer is a suitable match for today's clue.

 The Crossword clue "Big name in athletic shoes" published 6 time/s & has 5 answer/s. 

Crossword	Date	Answer
New York Times	10 February 2020	ETONIC
USA Today	1 December 2018	AVIA
L.A. Times Daily	21 September 2014	NEWBALANCE