Desperate sellers do a sales booster Crossword Clue

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After hunting through the hints and information, we have finally found the solution to this crossword clue.

Understanding Today's Crossword Puzzle

Desperate sellers often resort to a particular strategy known as a loss-leader to boost sales. When we break down the clue "Desperate sellers do a sales booster," it becomes evident that the term loss-leader fits perfectly as the answer.

Here's why:

1. Desperate Sellers: This part of the clue implies that the sellers are in a challenging situation, likely needing to move products quickly.
2. Sales Booster: Indicating a method or strategy used to increase sales or attract customers.
3. Loss-Leader: Refers to a pricing strategy where a product is sold at a loss to attract customers who will hopefully make additional purchases once in the store or on the website.

In this context, desperate sellers, in an attempt to boost overall sales figures, employ the loss-leader strategy where they are willing to take a loss on certain products initially to drive customer traffic and stimulate purchases of other items at regular prices.

Definition of "LOSS-LEADER"

a product sold at a loss to attract customers.

 The Crossword clue "Desperate sellers do a sales booster" published 1 time/s & has 1 answer/s. 

Crossword	Date	Answer
The Times Cryptic	10 July 2018	loss-leader