Firm adopting advertising is showing incredulity Crossword Clue

Welcome to Crossword answers 911, you can find all the solutions for a given crossword clue "Firm adopting advertising is showing incredulity" recently published by The Guardian Cryptic listed below:

Understanding Today's Crossword Puzzle

The clue "Firm adopting advertising is showing incredulity" leads us to the answer "SURPRISE." Here's why this clue corresponds to the answer:

1. Firm: In this context, "firm" can be a synonym for steady or unwavering.
2. Adopting: The word "adopting" implies taking in or accepting something.
3. Advertising: Refers to promoting or publicizing a product or service.
4. Showing incredulity: This phrase indicates displaying disbelief or skepticism.

Putting these elements together, the answer "SURPRISE" becomes clear:

• Combining Definitions: When a firm (a stable entity) adopts advertising (accepts promotion), it may elicit surprise among observers for deviating from expected behavior.
• Manifestation of Incredulity: The promotion by a firm, which is usually not surprising, can create a sense of disbelief or astonishment due to the unexpected nature of the action, thus symbolizing surprise.

Therefore, the word "SURPRISE" aptly fits the crossword clue "Firm adopting advertising is showing incredulity" as it captures the essence of unexpectedness or astonishment resulting from the described scenario.

Definition of "SURPRISE"

an unexpected or astonishing event, fact, etc.

Example :

the announcement came as a complete surprise

much to her surprise, she'd missed him

a surprise attack

 The Crossword clue "Firm adopting advertising is showing incredulity" published 1 time/s & has 1 answer/s. 

Crossword	Date	Answer
The Guardian Cryptic	15 April 2019	SURPRISE